Testimonials Grey Ocean Strategy

…the one book you need to read…
Philip Kotler S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University

…a spot-on business book for the marketeers of today and tomorrow…
Rien Brus, Global Vice President Customer Strategy AEGON

…His masterwork Grey Ocean Strategy shows you how…
B. Joseph Pine II, Co-founder of Strategic Horizons LLP. Co-author of The Experience Economy

…a great book for a student of any age…
Ajay Kapur, Faculty Head of Marketing & Innovation Hotelschool the Hague

…must be grateful for this book and the effort Edgar has put into his research and models…
Marc Vieten, Director Groot Hoogwaak Noordwijk The Netherlands Senior Living

… Grey Ocean Strategy delivers authoritative background…
Brent Green, President Brent Green & Associates, author Marketing to Leading-Edge Baby Boomers and Generation Reinvention

…. Keehnen gets it right and his book should be essential reading for any business wishing to enter this market… James Goodwin, Chief Scientist, Age UK

… Edgar Keehnen has a deep understanding of the dynamics of the mature consumer…
Geert Sanders, Professor Fundraising & Philantrophy Nyenrode Business Universiteit

… a valuable blueprint about how to exploit these opportunities…
Joris Slaets, Professor in Geriatric Medicine, Leiden University, Director Leyden Academy Institute on Vitality and Ageing

… Grey Ocean Strategy is a must to read…
Sophie Schmitt, Founder/Managing Director SenioSphere, Paris

…Edgar strikes right at the heart of the critical need to change the paradigm…
Lou Carbone, Founder of Experience Engineering, Inc., author Clued In: How to Keep Customers Coming Back Again and Again.

…The book opens your eyes…
Jurgen Bergen Van Henegouwen, Lecturer Diversity Marketing HAN – University of Applied Sciences Arnhem Nijmegen

…A new and creative way of thinking…
Hans Kasper, Professor of Marketing and Market Research, Maastricht University – founder Silverbrains

… A well founded description of the DNA of the mature consumer in a well-researched book.
A must read!…
Pieter Paul Verheggen, CEO Motivaction International

… an eye-opener… Engaging and evidence based…
Ronald Provoost Managing Consultant H3ROES Crafting Consumer Centric Organisations

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